Since I can remember, I have loved to draw and to create things. In addition, I loved mathematics and to solve equations at school. Since I couldn’t find the golden mean in these opposed interests, I got a Master's degree in Economics (always was into exact science). After a while, my passion for creation and beauty won out and I finished Bachelor of Engineering in Interactive Media Design. There I was exposed to the world of UX field, and finally I could combine creation and solving complex equations.

Since then I am fascinated by human behaviour. Why do we do certain things? How does our memory work? What makes us tick? I want to perceive why and how people make certain decisions when using a digital product.

My everyday life is around UX and learning: creating detailed user experience processes, conducting user-research, usability testing, defining persona, creating wireframes, storyboards, site maps, flow diagrams and more. I Always can find something where user experience can be improved (from alarm clock app to TV remote).  I believe that just beautiful products are useless if they are not giving an answer to the needs of the real people. I am relying on research, data analyzing, strategy and User-Centered-Design to ensure the end result is not just beautiful but also a usable one that is loved by people. With my both creative and technical way of thinking i am capable of organizing information in the most effective way and to formulate intuitive and seamless user-centric solutions, with long-lasting commercial value.

Aside from all this I love traveling (I am more hiking and skiing in the mountains person). I am keen on yoga, reading books and watching good movies, and I care deeply about nature and animal liberation.